Design Partner

Interested in jobs-to-be-done and design of public services, how legislative simplification and digital innovations can help, empower and improve everyday life.

I love designing whole service systems top-down and into the individual pieces. I do customer research and analysis, holistic experience design for both products and marketing.

Latest article: Get out of your product bubble: defining competitive markets
If you are defining competitive markets as a certain type of products you are limiting your growth and innovation potential. Even worse, it makes your business vulnerable to being sidelined by unexpected competitors. – Read full article